The Cayre Group is a leader in the design, production and distribution of superior and innovative products in multiple categories of apparel and accessories. For more than 20 years, our reputation as a partner of high integrity with unparalleled commitment to customer satisfaction and global sourcing of superior price/value propositions has been consistently developed across an expanding number of products, price tiers and markets. Today, The Cayre Group's brand names, which include Buster Brown, Kids Today, Sugar and Intimate Concepts, along with our private label product, can be found in all channels of distribution.
The Cayre Group Sourcing Team is engaged in sourcing on a global scale. We employ a broad-based, global manufacturing and sourcing strategy designed to optimize the mix of cost, lead times and construction capabilities. We control our supply chain from design through production by selecting partners who demonstrate integrity, quality and reliable delivery and can achieve and maintain The Cayre Group's high quality standards, which are an integral part of our identity.

Our manufacturing partners are capable of supporting a wide variety of product categories, materials and fashion-oriented styles, which allows us to meet shifts in marketplace demand and changes in consumer preferences. With the assistance of our Shanghai Office, our Sourcing Team continues to seek out new manufacturing opportunities and geographies to deliver the finest quality products at the lowest cost.

Once an opportunity is identified, The Cayre Group, as part of its decision-making process, evaluates each facility by conducting a quality and business practice standards audit which includes assessing the potential supplier's ethical treatment of its employees and its commitment to sustainability. Through periodic, random evaluations, we continue to appraise our partners' facilities to ensure compliance with our quality and fair-practice standards.

The Cayre Group's New York-based design team is organized by product category with the goal of delivering unique and compelling value to consumers. The Executive Creative Director of each team provides leadership and direction for all aspects of the design process and is responsible for conceptualizing and directing the design of that category's products. Reporting to the Director is a dedicated team comprised of design/ graphic art, merchandising/product development and sourcing specialists.

To originate and define product and fashion trends as well as to timely anticipate, gauge and react to changing consumer demands, the Design Team:
  • Travel domestically and internationally
  • Immerse themselves in color and trend reports
  • Analyze sales, market trends and consumer preferences to identify business opportunities
  • Leverage market data to achieve profitable sales across all channels
It is our fundamental responsibility to provide impeccable service in all we do. We have created dedicated, product-specific Sales Teams comprised of Sales Executives, Retail Analysts and Customer Service Experts that are tasked with improving our retail partners' business performance, creating long-term, win-win relationships and focusing on execution excellence.

Sales Executives are responsible for understanding fluently our retail partners':
  • Market position
  • Business objectives and priorities
  • Strengths and challenges
  • Values and preferences

Retail Analysts augment this information with:
  • Comprehensive market analysis
  • External demographic data on customers and their preferences
  • Forecasting and optimization models for replenishment programs

Committed to upholding customer-centric principles, Customer Service Experts are:
  • Empowered to make decisions that reduce problem resolution times
  • Supported by technology that reduces complexities and provides real-time, comprehensive information
  • Committed to honest and timely communication

Through our unparalleled commitment to customer satisfaction and our ability to provide customers with value-added services, we have strengthened and extended our relationships through all distribution channels.
The Cayre Group recognizes its responsibility as a member of the global community, and has set for itself the goal of reducing its environmental impact. We continually strive to reduce waste, use environmentally-friendly materials such as organic and recycled cotton, and through collaboration with our manufacturing partners, to adopt best practices and advance new, innovative solutions to address environmental challenges.

Our current initiatives include:
  • Reducing our corporate footprint by participating in environmentally preferable purchasing programs which emphasize products that are reusable, less toxic, energy efficient, and manufactured with recycled material.
  • Collaborating with our manufacturing partners to reduce unnecessary packaging and to convert wastewater into usable process water.
  • Contracting with EPA-certified SmartWay Transport Partners, whose 3PL programs result in significant, measurable air quality and/or greenhouse gas improvement.